You have all heard the statistics – that listeners retain only 10% of what they hear, 20% of what they see, but more than 30% of what they see and hear, or something along those lines. People use this as their reason why they have to use powerpoint in preaching. It is hoped that retention rates will increase if we add this element of communication to our preaching.
I will admit it makes a certain common sense – if only it were true.
The first problem with this thinking is that the numbers are cooked. The source of the theory is Edgar Dale and while his “cone of learning” hierarchy is real, he did not attach percentages to it. He also cautioned against over-generalizing it’s use. Whether or not the model is legitimate, the degree to which it is true has never been proven.
The second problem with this approach is that it seems to fly in the face of experience – for many of us, at least. Laura Vanderkam, writing in Fast Company magazine says, “The more times I give my standard speech on time management, the more aware I am of something curious. When I speak without Powerpoint – just me upon the stage, trying to entertain and instruct people – I enjoy the experience far more than when I use slides.”
This has been my experience as well. Working with slides while preaching has become more of a bother than a boon for me. I always feel like it goes better without the slides than with them. Of course, I have often felt a little guilty about that, given the supposed statistics about retention. I might prefer to work without slides, but what about my listeners? Am I robbing them of a greater chance of retaining the material?
Perhaps not. Vanderkam quotes Nick Morgan, a speech communication expert and president of Power Cues, who says that if retention of complex information is the goal, then a speech is not a very efficient means of delivery anyway. Studies show that we retain 10-30% of what we hear in a speech, and that this number does not increase with the use of slides. When it comes to watching and listening to a speaker, he says, “We form unconscious impressions about what matters to (the speaker) – what her intent is, what she’s passionate about – and that is what we remember.” The problem, he continues, is that humans are not very good multi-taskers, and when we focus on slides, it takes away from our ability to listen to the speaker. If we must use slides, then we need to limit the content, using few words and more images, seeking to support instead of compete with what we are saying orally.
As Vanderkam reminds us, name one significant speech in human history that ever relied on props.
Perhaps the biggest problem is our intention for our preaching. If we see preaching primarily as a way of delivering complicated instruction, we are probably barking up the wrong tree. As Morgan says, an oral speech is not efficient when it comes to complex instruction. If, on the other hand, we understood our task as helping people connect with the God who is present to them and speaking to them by his Spirit and through his Word, then the sermon might be the perfect medium – it just might not need the help of Powerpoint.